UX Designer & Photographer

Verizon Brand Refresh

My Verizon Brand Refresh

 

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Opportunity

In 2017. Verizon updated the look and the feel of their branding. Our task was to create a modular system inspired by Brad Frost's book Atomic Design to simplify the conversion of 5000 existing My Verizon App screens from the old branding to the new. 

The internal teams at Verizon, including design, UX and IT, continue to use this system to create new screens in a unified and streamlined way of working. 


Team

UX Mor Weizman  |   Design 1 Jennifer Son   |    Design 2 Eric Ku   |   Design 3 Riley Werner

Project Manager Amir Aziz   |   Design Director Craig Wong   |   UX Director Brad Donnelley

25+ Stakeholders


Tasks

– System design research

– IT + stakeholder collaboration

– Audit all existing screens

– Create a Sketch file with elements, modules and template variations


Explanation of Brad Frost's atomic design process

Image source: Brad Frost Atomic Design

Elements are broken down into their smallest forms and are pieced together to create a final page.

Elements are broken down into their smallest forms and are pieced together to create a final page.

Atoms are elements that can't be broken down any further in the design system. For example. labels, input fields and buttons. 

Atoms are elements that can't be broken down any further in the design system. For example. labels, input fields and buttons. 

Putting together these atoms creates a functional molecule. 

Putting together these atoms creates a functional molecule. 

Combining molecules creates a template.

Combining molecules creates a template.

Adding content creates a final page. 

Adding content creates a final page. 


Mapping exercises to convert old designs to new designs

Result

- Streamlined ways of working for developers and designers

- Consistency across designs

- Provide a shared vocabulary that each member of the team can use to refer to the designs and the process

- Create a system to create speedier designs for the future, and make sure any future redesigns will be controlled and simple to implement