Early in my career, I co-founded a company with my dad. Our mission was to make online forums better, as in, less spam and finding high quality information, faster.

I handled cold calls, wrote pitch decks, designed the website, and dove into the startup scene in New York.

This experience taught me how to wear many hats, all while endlessly sharpening an elevator pitch. It also led me to discovering UX Design!

I started my career at C Magazine, a popular fashion magazine in California. I shot and edited behind-the-scenes videos, designed print layouts, and helped launch their website.

It taught me how much coordination goes into getting great work out the door, the exciting chaos of meeting monthly print deadlines, and the pride of flipping through that final product.

I’ve spent time both across the U.S. and abroad—from Sweden to New York, California to New Mexico. Each place has taught me something new about culture, behavior, and human experiences.

That perspective helps me show up with openness and design for a range of realities, not just the familiar ones.

I started out studying physics at UC Santa Barbara, but one sociology course quite literally changed my path.

I became completely fascinated by human behavior, systems, norms, and the invisible rules we all follow. That lens still guides how I approach empathy, strategy, and user needs today.