Explore my work

From UX work to strategic deliverables.

Client snapshot

I’ve supported clients across a range of industries, with thoughtful strategy and meaningful design.

Healthcare

  • Mayo Clinic

  • HSS (Hospital for Special Surgery)

  • Athenahealth

Consumer & Hospitality

  • Fogo de Chão

  • Cotopaxi

  • Campari Group

  • Cotton Incorporated

  • Kimpton Hotels

  • Safelite

  • Pella

Tech & Innovation

  • Apple

  • Verizon

  • Alienware

  • BMO

  • Stena Recycling

Highlights

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Highlights *

Fogo de Chão

My focus was increasing online reservations and strengthening their newly launched loyalty program. The work combined strategic audits with identifying targeted areas of the digital experience that would have the greatest impact on business KPIs.

  • Fully redesigned the reservation experience and drove a measurable increase in online bookings - contributing tens of thousands of additional seated guests each year, nearly equivalent to opening a new restaurant. All fully integrated with OpenTable.

  • Shaped Fogo’s loyalty strategy by recommending updates to key pain points from both users and employees one year after launch. Additional digital work focused on connecting the website, CRM, omnichannel touchpoints, a logged-in portal, and in-restaurant payments into a cohesive rewards experience.

Verizon

I was on the team that launched Verizon’s first-ever mobile app, created to simplify account management and introduce personalization at scale. I went on to lead multiple workstreams that expanded and enhanced the experience through new features and services.

  • Designed a new e-commerce experience that made it possible for customers to purchase a new device while upgrading or adding a line directly within the app. At the time, there were no competitors with this functionality, so we crafted a best-in-class experience from the ground up.

  • Played a key role in launching Verizon’s first credit card and designing the in-app rewards experience, alongside pioneering the industry’s first Mix & Match plan structure for greater customer choice.

  • I developed the first personalized app experience for prepaid customers. To do so, I identified and mapped 20+ unique states in the payment cycle, delivering targeted messaging for balances, overdue amounts, and clear next steps.

  • I defined Verizon’s first modular system for their digital ecosystem, enabling the rebrand of over 5,000 screens with consistency and efficiency. I designed the system to scale, providing clear guidelines and ownership for future updates.

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Hospital for Special Surgery (HSS)

The goal was improving the surgical recovery experience and streamlining doctor appointment booking. Both were grounded in user insights from hands-on research and testing conducted with real patients.

  • Designed a surgery preparation dashboard to help patients feel more confident and supported throughout the pre- and post-op process. The experience centralized tasks, videos, and recovery guidance into one clear, accessible view. We led both strategy and testing, interviewing real HSS patients to shape a design that reduced stress and improved compliance.

  • The doctor booking flow was fully audited, user-tested, and redesigned. I prioritized opportunities based on user needs, business goals, and technical feasibility. The final updates simplified the experience, reduced friction, and supported more confident patient decision-making.

Stena Recycling

During a six month relocation to Sweden, I joined an experimental product team that engaged real customers, including large industrial businesses, to co-create solutions simplifying complex recycling processes.

  • Through four months of interviews with customers and stakeholders, we uncovered key insights that shaped a mobile app allowing customers to track recycling data, communicate with the business, and make on-site improvements.

  • We identified redundant communication tools across departments and created a unified platform to consolidate customer interactions and track status, improving efficiency and transparency.

  • Our team’s open-door policy and transparent workflows fostered collaboration across the organization. Weekly showcases and visual progress displays helped embed customer-centric agility into a large, traditional company.

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