Explore my work

From UX work to strategic deliverables.

Client roster

I’ve supported clients across a range of industries, helping them move forward with thoughtful strategy and meaningful design.

Health & Wellness

  • Mayo Clinic

  • HSS (Hospital for Special Surgery)

  • Athenahealth

Consumer & Hospitality

  • Fogo de Chão

  • Cotopaxi

  • Campari Group

  • Cotton Incorporated

  • Kimpton Hotels

  • Safelite

  • Pella

Tech & Innovation

  • Verizon

  • Alienware

  • BMO

  • Stena Recycling

Highlights

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Highlights *

Fogo de Chão

Our focus was to boost online reservations and strengthen their loyalty program. The work combined strategic audits, user-focused enhancements, and multi-channel reward program design to drive visits and engagement.

  • The goal was to improve booking conversion and increase in-restaurant visits. Key drop-off points were mapped, and phased enhancements were proposed to deliver measurable impact. An entirely new reservation experience was designed from the ground up, fully integrated with OpenTable.

  • Contributed to defining Fogo’s loyalty strategy, ensuring seamless integration between the website, CRM, omnichannel channels, and in-restaurant payment and rewards.

Verizon

I was part of the team that launched Verizon’s first-ever mobile app, created to simplify account management and introduce personalization at scale. I went on to lead multiple workstreams that expanded and enhanced the experience through new features and services.

  • A new e-commerce experience was designed to make it easier for customers to purchase a new device, while upgrading or adding a line directly within the app.

  • The app introduced Verizon’s first credit card and an integrated rewards redemption system. It also delivered the industry’s first Mix & Match plan structure, giving users more flexibility and control over their plans.

  • The first personalized experience for prepaid customers was developed, tailoring content and actions based on real usage patterns and customer goals.

  • A modular system was defined and implemented, enabling the rebrand of over 5,000 screens with consistency and efficiency across the mobile platform.

Hospital for Special Surgery (HSS)

Our initiatives were focused on improving the surgical recovery experience and streamlining doctor appointment booking. Both were grounded in user insights from hands-on research and testing conducted with real patients.

  • A surgery preparation dashboard was designed to help patients feel more confident and supported throughout the pre- and post-op process. The experience centralized tasks, videos, and recovery guidance into one clear, accessible view. We led both strategy and testing, interviewing real HSS patients to shape a design that reduced stress and improved compliance.

  • The doctor booking flow was fully audited, user-tested, and redesigned. Opportunities were prioritized based on user needs, business goals, and technical feasibility. The final updates simplified the experience, reduced friction, and supported more confident patient decision-making.

Over four years, I've led a breadth of projects for Verizon, including e-commerce and large scale redesigns.

A transformative approach for the largest recycling company in Sweden.

A dynamic and modern website, inspired by nature, for this single malt Scottish whisky distillery.

Launching a dashboard to assist patients both before and after undergoing a complex surgery.

 

A reimagined website, and branding, for this historic American bourbon brand.

Collaborating with Family Mart, a chain of convenience stores in Japan, to create a new experience for their in-store kiosks.