Swedish Recycling
I relocated to the AKQA Gothenburg office to lead a product team for the largest industrial recycling company in Sweden.
Our team was incredibly experimental, the brief allowing us the flexibility to find a product solution through customer research and build the product for beta testing with customers.
Approach
Discovery
In-person stakeholder & customer interviews
Customer journey & pain points
Survey to 23,000 customers in Sweden
Competitive landscape audit
Design & Build
Ideate, sketch, design and prototype
Test the prototype with customers
Iterate & build the product with internal tech team
Customers use the beta app for further validation
Overview
Through four months of in-person interviews with stakeholders and customers, we learned about the incredibly complex world of recycling, narrowed down the opportunity space for the product, and started building.
The most exciting part of this work was creating meaningful relationships with real customers. The business had never involved customers so intrinsically in decisions. Seeing tangible changes being made so quickly created a genuine feeling of inspiration and progress for everyone involved.
Team
Product UX Mor Weizman | Product Design Linus Lovbacka | Project Manager Nick Downes
Tech Lead Simon Arneson | Tech Mateenah Mateenah | Tech Snehil Bhushan
UX Director Sam Andrews | UX Maria Tornkvist | Vision UX Hong Guo | Vision Strategy Stephen Whyte
CDO and Product Owner Mattias Hermansson