Explore my work

From UX work to strategic deliverables.

Client roster

I’ve supported clients across a range of industries, helping them move forward with thoughtful strategy and meaningful design.

Health & Wellness

  • Mayo Clinic

  • HSS (Hospital for Special Surgery)

  • Athenahealth

Consumer & Hospitality

  • Fogo de Chão

  • Cotopaxi

  • Campari Group

  • Cotton Incorporated

  • Kimpton Hotels

  • Safelite

  • Pella

Tech & Innovation

  • Verizon

  • Alienware

  • BMO

  • Stena Recycling

Highlights

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Highlights *

Personalized care strategy— Mayo Clinic

Goal

Help patients navigate their visit to the Mayo Clinic campus with less stress and more clarity.

What we did

Audited the existing mobile app and proposed a new experience that adapts to a patient’s journey across their visit.

My focus

I helped define the vision, audit technical integrations, and create a scalable, personalized flow to improve preparation, navigation, and follow-up.

Surgery prepation dashboard—HSS

Goal

Guide patients through a complex recovery journey with greater confidence and clarity.


What we did

Designed a centralized dashboard to consolidate tasks, videos, and information across the pre- and post-op timeline.


My focus

I led strategy and testing, incorporating patient feedback into a cohesive, user-centered design that reduced stress and improved compliance.

Reservations optimization— Fogo de Chão

Goal

Improve booking conversion and drive more in-restaurant visits.


What we did

Mapped out key drop-off points and proposed phased enhancements with measurable outcomes.


My focus

I led the strategic audit, recommended A/B testing opportunities, and structured a rollout roadmap grounded in feasibility and user need.

Booking flow redesign—HSS

Goal

Increase patient appointments by simplifying the booking experience.


What we did

Conducted a strategic audit and redesigned the flow based on user needs, business goals, and technical feasibility.


My focus

I created a prioritization framework, collaborated closely with internal teams, and helped translate insights into actionable UX updates.

Consumer education site—Cotton Incorporated

Goal

Build awareness of cotton as a sustainable, natural fiber.


What we did

Created a CMS-backed website with a clean IA and content hierarchy focused on education and storytelling.


My focus

I restructured the sitemap, clarified messaging goals, and designed a user-first content experience rooted in learning.