A Little Bit of My Story
🏢 A Decade in Digital Agencies
From UX Designer to Creative Director, I’ve led global redesigns, shaped product strategy, mentored growing teams, and helped businesses move forward — not just with cleaner interfaces, but with clearer intent.
Over a decade of agency experience gave me speed, adaptability, and the ability to bring structure to chaos.
❤️ Health + Functional Medicine
After my own health challenges, I developed a passion for holistic approaches, which led me to earn a functional medicine coaching certification. This wasn’t about switching careers, but fueled by an obsession with learning how the mind, body, and environment impact well-being.
I know that lasting change requires patience and personalized support, principles I apply in my work and leadership.
📸 Passion for Photography
I studied photography in high school and it quickly took center stage as my favorite art form. Pursuing it led me to incredible experiences from shooting live concert photography, to my own magazine spreads and even assisting on set for celebrity photoshoots.
I will always credit photography with shaping how I see the world, noticing subtle lighting, little vignettes, and crafting composition — with or without my camera.
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🏙️ Startup Co-Founder
Earlier in my career, I co-founded a company with my dad. Our mission was to make online forums better — imagine less spam so you can find high quality information, faster.
I handled cold calls, wrote pitch decks, designed the website, and dove into the startup scene in New York.
This experience taught me how to wear many hats, all while endlessly sharpening an elevator pitch. It also led me to discovering UX Design!
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📚 Studying Human Behavior
I started out studying physics at UC Santa Barbara, but one sociology course quite literally changed my path.
I became completely fascinated by human behavior, systems, norms, and the invisible rules we all follow. That lens still guides how I approach empathy, strategy, and user needs today.
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🧥 A Few Years in Editorial Fashion
I shot and edited behind-the-scenes videos, refined print layouts, and helped launch and maintain a variety of websites for a popular fashion magazine in California.
This experience shaped the very beginning of my career, teaching me the value of collaboration, the exciting chaos of meeting monthly print deadlines, and the pride of flipping through that final product.
